Wednesday, June 6, 2012
7 Reasons AIR Yeezy's as Marketing Tool is Pure Genius
You see these shoes, right? Well I don't care what you're promoting or why you need bodies in the building, these shoes will do it!
1. They come out this weekend and folks are already lining up eating beans in a can waiting for these shoes.
2. Probably the only item other than an Ipad that can get teens and others into the building with hopes to win since the price tag is $235 per pair.
3. People will sell their spleen for a pair of these shoes so I know they will fill out a registration form with the CORRECT information because they NEED to receive these shoes.
4. Doesn't matter what size they are. People just want to OWN these shoes and if they get the incorrect size they will sell them to the highest bidder (see #5)
5. There is a pair on ebay RIGHT NOW for $87,000...I'm just saying
6. It is something most people can't have...since they are a limited production to drive competition and aggression of buyers.
aaaaaand...drum roll please
7. Kanye has been rocking them for months and they are FLY!! So fly!! Chi-Town stand up.
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